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Protein Bars — Less Sugar, Actual Ingredients
Most protein bars are candy bars with a protein label. We evaluate macro profiles, sweetener loads, protein source quality, and whether the ingredient list is something you'd actually recognise.
Products coming soon
Protein bar listings are in the evaluation phase. We're testing across multiple brands and will publish honest comparisons — including products that didn't make the cut and why.
Protein source
Whey isolate, casein, or plant-based — we identify the source and amino acid completeness.
Sugar vs. fibre
Total sugar content and fibre ratio. Bars with more sugar than protein per 100g are excluded.
Sweetener load
We flag bars with excessive artificial sweeteners, particularly maltitol (high GI for a "sugar-free" label).
Ingredient simplicity
We prefer bars with short, recognisable ingredient lists over chemically complex formulas.
Why most protein bars don't meet our threshold
The majority of protein bars on the market use maltitol as the primary sweetener (which has 75% the glycaemic impact of table sugar), list multiple forms of cheap protein to pad the content figure, and contain unnecessary colourings and flavour compounds. We aim to surface the exceptions.